I'm one of those people that still loves the way a piece of paper, or a good book, feels in my hands, so when I get the opportunity to design for print, my heart pitter-patters a bit.
I've had the honor of designing for some of my favorite married couples. Every couple is different, I love trying to capture the personality of my dear friends, and the mood of the wedding in their projects.
In my role as Art Director, I wear many hats, one of which is designing the branding, packaging and collateral of both existing and new brands. We take pride in our fun graphics and I love being able to translate them into different pieces.
When I was approached by NYC Attractions to do some brochure designs, they gave me little direction. FUN is all I got out of them. If these don't make you smile and want to take a bus around NYC, I don't know what will.
Working with lifestyles companies, like Mint Lyfe is always a good way to switch it up and get out of a funk. These tshirt graphics were a blast to make, and the client wasn't too bad himself (Hi Erick!).
Working with both big and small clients, throughout the years I have been able to help bring the feeling of brands to life.
Growing up, I always knew I would color for a living, and after attending FIT I was able to make my wish come true. Children's illustration will always be a calling of mine, my favorite illustration project to date being those adorable fish and dinos (I mean, c'mon, look at them!).
As you can see if you click on recipes above, baking is a passion of mine, so I decided to combine my two loves, sugar and design, BOOM.
Pennies for PE was a my first full children's book. I got excited the moment I heard about this project- the foundation raises money for schools PE department to encourage healthy lifestyles for kids from a young age! I knew I had to get involved.
I was commissioned by Spectrum Magazine to do several illustrations, and was encouraged to explore different types of techniques, so i did, and I was thrilled with the results, although look close at that Christmas one, what was I thihinking with those details (I was thinking why not take a break from sleeping for a while appparantly).
I've had the pleasure of working with amazing freelancers and teams. Putting a few minds together to create something amazing is why we are creatives, right?
31 Days was a great collaboration. Christian Stella was a boss at the recipe development and photography. We worked together to establish the feel of the photos and color scheme, and I whipped up the design. In the end, we had a beautiful book that truly shows the versatility of our product (and some damn tasty treats).
YouTube, YouTube, YouTube, trying to take over the world. With the help of two lovely ladies (and a big 'ol team of wonders) every week a new PB recipe is posted, because who doesn't need more PB?
I have had the pleasure of employing interns year round since accepting my role as Art Director. I work with the students to help them develop their own style of food photography and styling, while keeping the images in line with what our fans and consumers would want to see- deliciousness. We work to make your mouth water, and to have seasonal and relevant content. These kids are going to steal our jobs one day.
I may happen to know the best ice cream stylist and photographer around, so when I was given the job of creating content to spread the word about our new partnership with Turkey Hill, I knew who to call on. Simply styled, because who needs to jazz up ice cream?- it speaks for itself.
Oh Kinky Boots. We worked with this award winning musical and created over 20 edible boots, talk about thinking outside of the (shoe) box.
SOCIAL + WEB
From websites to social, its all web all the time.
PHOTOS + STYLING
Ok, maybe I'm obsessed with taking pictures. Maybe.
It's obvious that my love for art and food would have led us here. Food styling and photography are not only a great ways for me to further take my passions, they are a great was to fill up my belly with yummies.
It's 2014, we aren't in Kansas anymore, now we have to wrap our heads around designing for print, web, tablets, other tablets, phones, more phones. ugh.
From web to print, I have worked with both new and existing brands to translate their voice to their needs.